Is Uber the Amazon — or the Enron — of the transportation industry?
6 min readMay 9, 2019
Uber has been promoting itself in its pre-IPO roadshow as the “Amazon of transportation,” but the comparison is misleading. CEO Dara Khosrowshahi is cleverly positioning his company so that it appears as more than just a taxi-like ride-hailing business, highlighting itself as an online platform that can connect users to a number of transportation-related side businesses…